The LUCY'S children formal wear was founded by Lucy Luo in 1995 in New Zealand. The label Lucy's, first introduced in 2004, was positioned as a specialty formal clothing store distributing tailored children’s and baby's formal wear.

Today, Lucy's is a specialty retailer offering an assortment of Boy Suits, Page Boy Suits, First Holy Communion Boy Suits, Baby Suits, Baby Dresses, Baby Flower Girl Dresses, Girl Dresses, Flower Girl Dresses, First Holy Communion Girl Dresses, Baptism & Christening Outfits and Wedding Accessories. Strong product concepts and a passion for relentless innovation have made Lucy's as an institution of the children formal wear retail industry in the Pacific region.

In 2019, the Lucy's operate online shop in New Zealand service covering New Zealand, Australia, Pacific Islands, United States, Canada, European Union, England, Singapore, Malaysia, Japan, Korea, Indonesia, India, Cyprus, Saudi Arabia, the United Arab Emirates, Bahrain, Qatar and Jordan and more...


With almost 25 years of expertise in design, beadwork, lace, structured and soft tailoring of girl dresses, baby dresses, baby suits & boy suits, we have built a solid reputation for excellence in quality and fit, and value for money - the essence of our brands. In partnership with our suppliers, our Quality Assurance Team employs internationally-recognized standards to ensure we consistently exceed customers’ expectations in both fabric and workmanship quality.

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Our Picks

Baby Girl Light Yellow Premium Flower Girl Dress - Chloe
Baby Girl Maroon Premium Flower Girl Dress - Vanessa
Baby Girl Peach Dress - Chetana
Boys Yellow, Navy, White, Check Shirt
$15.00 - $20.00
Girls Sequin Classic Dress - Yuri (Aqua Blue)
$45.00 $59.00
Baby Girls Premium Christening Gown, Baptism Dress - Christine
Baby Girl Maroon Premium Flower Girl Dress - Vanessa
$35.00 $49.00
Baby Girl Peach Dress - Chetana
$29.00 $35.00