Premium Kids' Clothing

Lucy's is New Zealand's premier destination for exquisite children's formal wear, specialising in flower girl dresses, boys' suits, christening gowns, and special occasion outfits. Located in the heart of Auckland, our flagship store has been serving families across Australia and New Zealand for decades, bringing timeless elegance and exceptional quality to life's most precious moments.

We understand that children's special occasions deserve nothing less than perfection. Whether you're preparing for a wedding, christening, communion, or any milestone celebration, our carefully curated collection combines classic sophistication with contemporary design. From delicate flower girl dresses adorned with intricate lace details to impeccably tailored boys' suits and tuxedos, each piece in our collection is selected for its superior craftsmanship and attention to detail.

Our experienced stylists provide personalised in-store fittings, ensuring every garment fits perfectly and allows your child to move comfortably throughout their special day. We believe that exceptional formal wear should never compromise on comfort, which is why we partner with trusted brands known for their quality fabrics and child-friendly designs. For families unable to visit our Auckland boutique, we offer comprehensive online shopping with worldwide shipping, detailed size guides, and dedicated customer support to help you find the perfect outfit from anywhere in the world.

At Lucy's, we're committed to making your special occasion planning effortless. Our extensive range includes coordinating accessories such as shoes, hairpieces, ties, and pocket squares, allowing you to create complete, polished looks for your little ones. We also offer alteration services and styling consultations to ensure every detail is picture-perfect. Browse our collections online or book an appointment to experience the Lucy's difference – where timeless style meets unforgettable memories.

Lucy's was established as a family business decades ago in New Zealand, built on a foundation of exceptional service and timeless children's formal wear. For over 25 years, we have been Auckland's trusted specialist for flower girl dresses, boys' suits, christening outfits, and special occasion attire, serving families throughout New Zealand, Australia, and internationally.

Our journey began with a simple mission: to make every child's special occasion truly memorable through beautifully crafted formal wear and personalised service. Today, we continue that tradition by offering an extensive collection of premium children's formal clothing, from delicate flower girl dresses and elegant communion gowns to sophisticated boys' suits and baby christening outfits. Each piece is carefully selected for its quality, style, and ability to create lasting memories.

What sets Lucy's apart is our commitment to exceptional customer experience. Our Auckland flagship store provides professional in-store fittings with experienced stylists who understand the unique needs of dressing children for special occasions. We take pride in helping families find the perfect outfit, whether through personalised appointments at our boutique or via our comprehensive online store with worldwide shipping. Our dedication to quality, attention to detail, and genuine care for every customer has made us the go-to destination for children's formal wear in New Zealand and beyond, trusted by generations of families to dress their little ones for life's most important celebrations.